Good news: personal care brands big and small are growing more conscious to consumer needs, relying less on cheap chemical ingredients and investing more in Mother Nature’s bounty. Once upon a time, if you were committed to using organic or all-natural grooming products, your options were slim. But thanks to this new era in which "you smell like a hippie" has suddenly become a compliment, there are seemingly infinite organic and natural options available, from pomades to moisturizers to toothbrushes. But which ones are the best? GQ tested hundreds of these of-the-earth products with “good-for-you” ingredients and rounded up our favorites for you here.