Tired of serums that promise everything — and deliver nothing?
Firm Believer Boost Serum
2 fl oz/60 mL
$85.00
Meet Firm Believer™, the age-defying serum that actually lives up to the hype.
Powered by our Smart Renewal Complex
The perfect combo to give your skin back its glow!
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Reduces the look of fine lines and wrinkles
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Restores healthy skin from previous damage
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Shields against environmental stressors
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Strengthens the natural skin barrier
A bottle of liquid gold
2 fl oz/60 mL
$85.00
30 Days Risk-Free — Results or Your Money Back.
90%
90% of users noticed a visible improvement in the look of fine lines
95%
95% of users agreed that their skin appeared smoother and lifted
95%
95% of users observed that their skin was firmer and more elastic
100%
100% of users reported their skin looked more hydrated and radiant immediately after application
*Photos have not been retouched. Individual results may vary.
Real Results from Real Women
Tested by our team of 114 Lab Foxes and a Community of 2800 women who dared to take before and after photos, document their journey, and give us their Lab Notes over the last 10 months.
The result? The debut of our first product, Firm Believer™.
$85.00
GET YOURS NOW
30 Days Risk-Free — Results or Your Money Back.
CRUELTY-FREE • PARABEN FREE • NO MINERAL OILS • DERMATOLOGIST & LAB TESTED • CLEAN BEAUTY
Meet the serum everyone's falling for
We asked, and the community of 2800 women agreed: FIRM BELIEVER™ has made the biggest impact on their skin and remains the #1 best-selling product since early 2025.
$85.00
GET YOURS NOW
30 Days Risk-Free — Results or Your Money Back.
How To Use
STEP 1
Dispense a few drops of Firm Believer™ onto your fingertips. Warm serum between hands and around the eye area.
STEP 2
Massage gently in upward, circular motions until fully absorbed for smooth, radiant, and resilient skin.
STEP 3
Start with clean, dry skin to ensure full absorption of the serum.
Dermatologist-Approved and Formulated
by PhD Scientists for Elevated Women.
Dr. Dee
Chemist
Dr. Dee is a PhD chemist with over 20 years of experience working with medical spas and science-backed Fortune 500 companies to develop groundbreaking formulas that revitalize skin following invasive treatments, radiation therapy, and scarring. She harnesses innovative cosmetic chemistry using the power of MicroSilver, peptides, and carefully selected ingredients that work.
Chris Van Wagoner
Cosmetic Research & Development Expert
Chris Van Wagoner is a seasoned pharmaceutical and cosmetic research and development expert, specializing in guiding products through their entire product life cycles: upholding industry-leading standards, and contributing timeless solutions to the industry.
"I have never felt so good in my skin! It’s glowing and really softened my deep deep lines. The wrinkles around my eyes seem to be mostly gone at times. I’ve had the most stressful past year and I know my skin would look much worse if I hadn’t started this day and night routine!! "
Regina L
Verified Buyer
The Serum That Turns Skeptics Into Believers.
Why It Works
Smooth Operator
Target expression lines like a pro. This smart serum blocks the signals that cause your frown lines, forehead lines, and crow's feet to deepen over time — all while keeping you camera-ready and expressive.
Hydration Meets Healing
Think of it as moisture with muscle. Vitamin E helps repair and shield your skin, while Retinyl Palmitate (the gentler cousin of retinol) works overtime to keep your skin smooth, plump, and ready for anything.
Luxury in Every Drop
Glides on like silk. Disappears like magic. Never greasy, never heavy — just a natural glow that makes 'no-makeup days' your favorite look.
$85.00
GET YOURS NOW
30 Days Risk-Free — Results or Your Money Back.
*Photos have not been retouched. Individual results may vary.
Join the Firm Believers — See the Difference
See the Difference
I was gifted the face tightening serum as a Lab Fox. I can tell a difference in the texture of my skin - no more dry patches around my nose. I can also tell a difference in the puffiness around my eyes.
- STEPHANIE G
The Serum That Turns Skeptics Into Believers.
Want firmer, smoother skin without the wait?
Next-gen Peptide Technology + Botanical Buffet of Omegas and Anti-inflammatories.
- Visibly reduce fine lines and wrinkles
- Deeply nourish and restore elasticity
- Strengthen the natural skin barrier
- Reduce inflammation
Try it risk-free for 30 days. Love your skin, or your money back.
We believe in results you can see and feel. That's why every bottle comes with our 30-Day Money-Back Guarantee. Experience visibly firmer, smoother, more radiant skin — or simply send it back. No questions. No hassle.
When your skincare actually works, everything changes.
$85.00
30 Days Risk-Free — Results Or Your Money Back.
FAQ
Yes! The Boost Serum is formulated to work effectively across all skin types.
Yes! We use natural oils that are non-comedogenic, so they won’t clog your pores. They are rich in omega-3 fatty acids, which have been shown to improve the natural skin barrier, reduce inflammation, and hydrate the deeper skin layers, resulting in clear, radiant skin.
A little goes a long way! Squeeze ¼ dropper-full onto your fingertips and gently massage into your skin, around your smile lines, forehead, eyes, and face. For best results, incorporate Firm Believer™ into your nighttime skincare routine. After a few weeks, many women add Firm Believer™ to their daytime and nighttime routine.
Absolutely. We recommend applying your skincare products from thinnest to thickest. With that in mind, Firm Believer™ often slips in just before your day or night moisturizer. Pro tip: After applying the boost serum, allow your skin to dry to the touch before applying moisturizer.
Yes! Firm Believer™ was formulated with sensitive skin in mind. Our unique blend of ingredients works together to reduce inflammation and prevent free radical damage while replenishing the skin’s natural barrier. (As with any new skincare product used on sensitive skin, we recommend a skin patch test. Apply a small amount to the area just behind and below your ear and watch for signs of irritation.)
Firm Believer™ was formulated for all skin types with a special affinity for elevated skin. We specifically use natural oils proven to boost hydration and reduce inflammation and vitamin E to prevent free radical damage and strengthen the skin barrier. These ingredients work synergistically to protect against flare-ups and irritation.
Many women experience improved hydration after the first application. However, within 14 to 21 days, you can expect to see real results in elasticity, resulting in firmer, lifted skin, with improved appearance of fine lines
Firm Believer™: for women who expect results, not excuses
Find Out What Real Results Feel Like.
Hello Friend.
I’m Michelle—a mom juggling life, love, and a husband who completely stole my heart the day he arrived at my door with a case of Snapple Iced Tea. That small gesture said, “I get you,” and I’ve carried that feeling with me ever since.
When breast cancer turned my world upside down in 2017, I began to question everything I put in and on my body. My skin was wrecked, and I felt disconnected from all the picture-perfect beauty advice out there.
So, I started going live from my minivan to share what I was going through and how I was coping. I was joined by thousands of women searching for the same thing: raw conversations about life changes we face as elevated women.
I’ve learned so much about skincare through trial and error, my amazing community, and skincare experts. So, when Plant Apothecary Labs approached me to help create a new line for elevated women using all-natural ingredients and real-life community feedback, I was all in!
Today, we have a vibrant community of 2,800 Lab Foxes shaping the future of skincare.
We’re not following the rules. We’re rewriting them. And I’m super excited you’re here.
