Firm Believer

Moisturizing Eye Cream

Believe in the restoration of youthful-looking eyes with our firming eye cream, designed with plant-derived peptides and hydrators. Pure plant essences and powerful apothecary actives combine to brighten, firm, and moisturize the delicate skin in the eye area. This rich nourishing eye cream instantly firms and smooths the appearance of the skin around the eyes.

With an exceptional blend of plant and apothecary actives, Firm Believer moisturizing eye cream is a powerful treatment that addresses multiple signs of aging in the eye area.

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  • Centella Asiatica, a rich source of amino acids, delivers potent antioxidant protection to the delicate eye area and helps soothe skin.
  • A botanical blend of Watermelon Fruit Extract and Apple Fruit Extract instantly hydrates dry, dehydrated skin.
  • Vitamin C, one of nature’s most potent antioxidants, helps brighten the entire eye area and even out skin tone.
  • Argireline, a powerful peptide, has water-binding and skin-restoring properties that helps improve the appearance of expression lines.

Brightens, firms, and moisturizes the delicate skin in the eye area while helping prevent dryness and dehydration lines.

Gently apply this firming eye cream to the eye area morning and night.

All skin types; specifically formulated for anyone with premature signs of aging and dryness in the eye area.



A perennial herb native to Asia, centella asiatica has been traditionally relied on for its culinary and medicinal uses. The extract from the plant, also referred to as gotu kola and cica, is a rich source of amino acids with potent antioxidant activity on the skin, defending from oxidative stress and free radical damage that can age skin over time. Centella also possesses hydrating and soothing properties.


A versatile plant extract rich in potassium, amino acids, and vitamins A, C, and B that instantly hydrates and plumps skin with moisture to help reduce the appearance of surface fine lines. Helps improve the look of aged, stressed skin.


Rich in proteins, sugars, vitamins and gentle acids, this plant extract provides immediate moisturizing benefits as it helps soothe and calm irritated skin. Known to deliver gentle, sustained exfoliation over time to help smooth and brighten the complexion.


A powerful antioxidant extracted from lentils rich in Panthenol (Vitamin B5) to soothe, soften and moisturize the skin. Helps reduce the appearance of surface fine lines and defend skin against aging environmental aggressors.



Vitamin C is one of nature’s most potent antioxidants, delivering powerful protection from oxidative stress and free radical damage that can age skin over time. One of the most well-researched ingredients, Vitamin C is known to improve the look of multiple signs of skin aging, including brightening the complexion and evening out skin tone.


The trademarked name for Acetyl Hexapeptide-8, Argireline is a lab-produced peptide with water-binding and skin-restoring properties. Like many peptides, it is believed to have an effect on signs of aging by targeting and improving the appearance of wrinkles, particularly expression lines.

Water (Aqua), Cetearyl Alcohol, Glycerin, Isoamyl Laurate, Caprylic/Capric Triglyceride, Polyglyceryl-3 Stearate, Helianthus Annuus (Sunflower) Seed Oil, Dicaprylyl Ether, Jojoba Esters, Glyceryl Laurate, Centella Asiatica (Pennywort) Leaf Extract, Niacinamide, Propanediol, Citric Acid, Citrullus Lanatus (Watermelon) Fruit Extract, Pyrus Malus (Apple) Fruit Extract, Lens Esculenta (Lentil) Fruit Extract, Sodium PCA, Sodium Lactate, Acetyl Hexapeptide-8, Tetrahexyldecyl Ascorbate, Methyldihydrojasmonate, Xanthan Gum, Sodium Hyaluronate, Panthenol, Tocopherol, Tocopheryl Acetate, Sodium Phytate, Sodium Hydroxide, Glyceryl Caprylate, Alcohol, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Ethylhexylglycerin, Sodium Chloride, Sodium Carbonate


We offer free standard shipping on all orders over $30 in the US. All of our orders from within the United States ship via USPS Priority Mail, usually within 1-2 business days. You will receive a shipping confirmation, with tracking info, once your order has shipped. We also ship to most countries across the world. Please note, however, that depending on your order and country, you may be liable for customs fees and/or any other local import taxes upon on receipt of your order.


At Plant Apothecary, we want you to be absolutely thrilled about your experience with our products. If you are not satisfied with your purchase, we’ve got you covered! Simply email us at with your order number and the products you’d like to return or exchange. We will immediately make arrangements for your return and you will be credited for the full refund of purchase price, less shipping and handling within 30 days of receipt.

Product FAQs

Are the products suitable for pregnancy?

Although our products are developed in accordance with industry clean standards and free of known toxins and allergens, we recommend asking your doctor or practitioner for advice during pregnancy or for children. If you would like, you can reference the complete ingredient lists on our website.

Which order should I use the products in?

We recommend use of our products in the following order: cleansing, tonic step, serum followed by either moisturizer, night treatment or face oil.

Are there any skincare products I can’t use together?

All the products can be used in conjunction. The products are designed to be used together to maximize results. Feel free to tailor your routine to personal preference.

Will essential oils irritate my skin?

Some Plant Apothecary skincare products contain a small percentage of essential oils, under the threshold of irritation.

Are Plant Apothecary products organic?

Plant Apothecary products are not certified organic.

Are the products fragrance free?

Firm Believer is completely scentless. The rest of our collection contains fragrance which is either synthetically derived or essential oil based.

Is Plant Apothecary packaging sustainable?

All of our boxes are Forest Stewardship Council (FSC) certified and produced with eco-friendly printers and soy-based inks. We select plastic tubes and glass jars that comply with curbside recycling. We invite you to take a peek at the inside of our boxes for more.

We promise you

Formulated without: parabens, phthalates, sulfates, silicones, synthetic fragrances and formulated with: nourishing ingredients that comply with industry clean lists.