With all the cosmetic options we have to choose from, many find it overwhelming to have an onslaught of new (and often more expensive) cosmetic lines to choose from: the “green” market. The rise of ”green” everything is seen by many as a hippie trend, but it’s important to consider just why the demand/necessity for it has come about.
So, why go green? Regarding everything from groceries to cosmetics, there’s a false notion among consumers that if something has made its way onto store shelves, it must be safe enough to use. The unfortunate reality is that less than 12% of the cosmetics on the market have even had their safety assessed, and in many cases we don’t even know the potential health effects of the various chemicals. Many ingredients used in everything from sunscreen to baby shampoo have been linked to cancer, learning disabilities, and even asthma, to name a few.
The huge companies and conglomerates that sell these products are actually the ones in charge of assessing the safety of their own products (talk about conflict of interest!). When they make both the rules and the products, we end up in a place where words like “herbal” and “natural” have no legal definition. Even hair perms and skin whiteners can make these claims while being some of the most toxic items on the market.
This lack of regulation is a critical part of why the truly green market has emerged. Many honest entrepreneurs have dedicated themselves to producing and making available all kinds of cosmetics that don’t contain any toxic chemicals. This often comes with higher production expenses, since they have opted for natural and organic ingredients instead of the cheaper toxic ones, but greater safety is worth it when it comes to our health. Here below are some links where you can learn more!